Search Engine Marketing is a strategy by which your company’s website can get higher ranking on search engines such as Google, Bing or Yahoo. This drives more traffic to your website and in turn helps to get more clients for your business.
There are 3 types of SEM or Search Engine Marketing services that Dotmappers provides:
1. Pay Per Click (PPC)
- Pay Per Click advertising campaigns are a great way for companies to start getting immediate traffic to their websites.
- Here, we research the best keywords associated with your business and used Google Adwords tool to market these keywords. Every keyword has different ranking and price. You pay a definite amount to Google every time a customer clicks the keyword to enter your website.
- Apart from Google, we can also help you to set up this pay per click campaign in famous shopping comparison websites to drive more traffic to your site.
- The scope of this campaign depends on your marketing budget. However, this is a day-to-day marketing strategy where you have to pay Google or other sites regularly to drive traffic to your website. As soon as you stop paying for these services, this strategy becomes obsolete.
- Hence, it is very essential to assess your business and services before deciding to go ahead with a PPC (or Pay Per Click) campaign. Our company can also give you consultation on whether this type of campaign will be beneficial to your business or not.
- This type of campaign could prove useful for e-Commerce stores where you can easily compare the amount of leads generated via PPC versus the amount of sales. Hence in case of e-Commerce stores, we can provide you with reports that can give tangible evidence with regards to success or failure of such campaigns.
2. Search Engine Optimization (SEO)
- PPC campaigns though great for short-term marketing, SEO or Search Engine Optimization or SEO strategy is what gives your company long-term advantage.
- SEO campaign is where we employ a step-by-step process to help your website rank organically on search engines and maintain this high position over a period of time.
- Dotmappers provides a wide range of SEO Packages and helps companies to choose ideal packages according to their scope and budget constraints.
3. Social Media Marketing (SMM)
- In Social Media Marketing or SMM strategy, we use social media sites and online communities to ensure that your website gets widespread visibility.
- There are several advantages of SMM including increased traffic to your website, better brand awareness, higher search engine rankings, engaging potential clients via useful information and live interaction, receiving useful customer feedback and more…